Brand Identity for Northstar Roasters
Northstar Roasters needs a distinct brand identity before its first wholesale pitch. We will create a comprehensive brand identity that positions your specialty coffee roastery for success. This includes a unique logo, clear packaging design direction, and a concise brand guide. It will ensure you make a strong, professional impression right from the start.
Logo Design
We will develop a primary logo mark and variations suitable for various applications. This ensures your brand is recognizable and versatile.
- Primary logo mark (vector files)
- Logo variations (stacked, horizontal)
- Monochrome versions
- Favicon/social media icon
Packaging Design Direction
We will establish a clear visual direction for your coffee packaging. This provides a consistent look and feel across your product range.
- Mood board and visual references
- Key design elements and principles
- Examples applied to a mockup bag
One-Page Brand Guide
We will create a concise guide documenting your core brand elements. This ensures consistent application of your brand identity.
- Logo usage guidelines
- Color palette (CMYK, RGB, Hex)
- Typography recommendations
We will begin with a deep dive into your vision and market. We then present initial logo concepts for your review.
Based on your feedback, we will refine the chosen logo concept. We will also develop the packaging design direction.
We will finalize all design assets and compile the one-page brand guide. All deliverables will be prepared for handover.
Essential Brand Starter
- Primary logo mark and variations
- Basic color palette
- Typography recommendations
Comprehensive Brand Launch
- Primary logo mark and variations
- Packaging design direction (mood board, elements, mockup)
- One-page brand guide (logo use, color, typography)
Premium Brand & Application
- Primary logo mark and variations
- Packaging design direction (detailed, multiple mockups)
- One-page brand guide (expanded)
- Social media profile graphics
- Business card design
50% upfront, 50% upon completion
2 rounds of revisions per deliverable
This proposal is valid for 14 days from the date of issue.
Review this proposal and let us know if you have any questions. To proceed, simply reply to this email to accept the proposal.